Brands built from zero. Design that means business.
IPRoyal Group
I turn complex products into clear brands, considered packaging and interfaces people trust — from first sketch to shipped detail. 20+ years across branding, packaging and, now, digital product design.
Selected work
Creative and design leader with 20+ years of experience building brands, digital products and design teams.
My career started in branding, advertising and visual design, and evolved into leading design in technology and SaaS. That combination gives me a perspective I find valuable: I care about how a business looks, how a product works, and how the two become one coherent experience.
Today, I lead design across a portfolio of technology brands at IPRoyal and Pawns.app. I've built 5 brands from the ground up, including two proxy brands, a VPN brand, Pawns.app and an SDK business, supporting a portfolio generating €4M+ in monthly revenue. I currently lead a team of 4 designers, whom I hired and developed, and have established design systems across all of our brands and products.
AI has become a daily part of how I work and lead — from exploration and ideation to prototyping, production and creative execution. I'm particularly interested in how AI is changing the role of the designer and creating new ways for small, highly capable teams to build products and brands.
After 20+ years in design, I'm less interested in simply making things look good and more interested in building things that matter — products, brands and teams that create real business value. I'm always interested in ambitious technology companies, creative challenges, and people who believe design can be a competitive advantage.
- 2016Form Design Magazine
- 2015Lithuanian Poster History
- 2015Popper Magazine, Latvia
- 2011PAGE Magazine
- WebFubiz · TheDieline · Packaging of the World